Orders for the new “RAV4” have been briskly launched at approximately 24,000 units, eight times the monthly sales target (3,000 units) as of May 15, approximately one month after the release on April 10.
About 40% are in their 20s and 30s. Designs that combine SUV's strength and refinement, class-top luggage space and convenient attentive space, and superior running performance of three 4WD systems are listed as well-received points.
In addition, about 90% choose 4WD cars. The vehicle equipped with the new 4WD system "Dynamic Torque Vectoring AWD" occupies about 30% of the total (about 60% of gasoline vehicles). The manufacturer option is about 80% for intelligent clearance sonar, about 60% for hands-free power backdoor, and about 60% for comfortable thermal seat + seat ventilation. The body color is approximately 40% White Pearl Crystal Shine and approximately 30% attitude Black Mica.